To refuse you on the phone inside it is too easy for the sales staff, you are no matter how good the rhetoric will be easily rejected, it is important to insist that no one will be others to accept the start , especially strangers. When you have a customer slowly circle time, each introduced by the customer, you will greatly enhance the success rate. Declined in sales people, as routine, after you insist, you'll get used to. None of us are not afraid to refuse, but our confidence and belief is very strong, reaching an ear and into the habit of the resistance. We have a motto: never to refuse to answer.
letters close to the customer using the techniques
If you select the letter as a sales tool, you need to be carefully selected mailing lists. Is very great post, but if you choose properly, will lead to enormous time, effort and financial resources to waste. Imagine there is nothing better than throwing away a piece of paper easy? If the other party do not care about your product or service, your e-mail in his mailbox may be stored 100 years.
if not description of the product or service by mail, mail a letter to someone you know may be interested in your products, people, is intended to cause the other party's interest, let the other party is willing to meet with their own. If you think feasible, it may be sandwiched in the letter of your photos or other new things.
written sales letter has three main skills:
・ be concise and focused.
・ to arouse customer interest and curiosity.
・ visiting clients do not want to reveal too urgent heart.
close to the most vulnerable stage of rejection and frustration, too many salespeople can not be relieved of the close of frustration. Do you remember the first time you learn how to swim, skate or standing on the field first, you have to go through countless failures and contacts in order to appreciate the coaches who tell you the know-how. Open your mind to the test of time as their chance to close, if that fails, analyze and record your reasons for the failure to improve it as your next experience.
approach is worthy of your constant practice, as close to the success of the decision to sell your next difficulty, you can follow to reflect on ways to improve your ability to approach customers.
to Success: Self-reflection
・ I often mixed use of the telephone calls, direct calls, sales letters to visit in order to improve the frequency and quality of close.
・ I always pay attention to improve my appearance and demeanor so that the customer is more acceptable.
・ if I had prepared several different close to the words and can speak fluently to customers. I'll take the hint
win customers several ways a good impression at first glance.
skills directly
visiting clients to visit there are two direct forms,UGGs, one for an appointment in advance and the customer has met the time, this visit is planned to visit, as it has been determined before the visit Who wants to see, therefore, can be adequately prepared to call the customer information. Another form did not notify customers in advance, directly to the customer site to visit, this approach is that we sweep the streets talking about the last chapter.
1, the purpose of street sweeping
purpose of street sweeping is to identify potential customers and try to talk with key people to collect information on potential customers.
sweeping the streets is very powerful, an experienced sales staff to the potential customer's premises to complete the sweep the streets, and face to face with potential customers to do conversation, in his own eyes, ears heard actual experience, the desire to buy and purchasing power from the two benchmarks to determine whether a potential customer is expected to become customers. Face to face is the best way to find customers, but also the most time-consuming method. From office to office, home from home, always looking to talk to people who really exhausted, and because of the time potential customers are very valuable, you will not get a lot of appointments.
successful sales people sweeping the streets can bring a lot of good opportunities, such as potential customers to buy in person to determine the potential in a very short period of time and collect information, establish potential customer card for future arrangements to visit use; can understand the regional characteristics of sales personnel; colleagues is the best way of training sales staff.
Although the benefits of street sweeping and more, but often new entrants to the sales staff but is afraid to visit because it is sudden, the person will be your very easy to shut out, and even many companies posted on the door the Much easier to destroy a denial of the will of sales, many sales people can not break through the middle of this road and pass the waste, can not be transferred to other industries as a leading salesperson.
finished sweeping the streets, you can use our method to determine the previously mentioned desire of customers to buy the size and purchasing power of the size.
analysis of the desire to buy the product from customers concerned about the extent of the level of interest on the purchase and whether that all their needs, whether the product is reliable, expressed doubts on whether the product, the sales company Are there other aspects of a good impression.
determine the customer's purchasing power is from his financial status and payment plans to analyze.
desire and purchasing power through the purchase of the two factors that determine, the three types of potential customers can:
The first type is the mature customers: the customer is classified as mature within one month possible purchase of the prospective customers.
second is expected to customers: customers that is expected within three months may be purchased by prospective customers.
third potential customers: potential customers that more than three months may be purchased by customers in the future.
successful sales people sweeping the streets can bring a lot of interest points. If prospective customers to buy in person to determine the potential in a very short period of time and collect information, establish potential customers card for future visits by arrangement; sales staff can understand the characteristics of their region; while also training their sales staff sales skills.
2, street sweeping success of the techniques
must break a number of crossings, such as enterprise portal service counter staff, secretaries and key persons, therefore, to be able to successfully achieve the objectives of street sweeping needs flexible use of some techniques to achieve effective sales.
the face of the receptionist's skills: use clear and firm statement of your intention to tell the receptionist.
example: Hello. I am a corporate sales ○ ○ Li Li, please notify the General Services Director Chen, I visited him.
・ you have to smile, but not too flattering.
・ because it is a sudden visit, how to know what surnamed Chan Director General?
opportunistic asked companies out of employees, such as The other will tell you that the Director General is not named Chen Wang.
Similarly, you tell the receptionist that you are looking for the King of the Director of General Services, the receptionist would say only Chen Director of General Services, this time, you can say sorry, remember.
・ know are going to see the name and title, your department to say which the best Registrar, or directly speak the name, so let the receptionist that you and the respondents familiar.
・ you are looking for key people may not in the office, so you have in mind to visit in advance to prepare for several objects, such as the absence of Mr Commissioner, you can call the manager and chief of General Services.
・ some enterprises have frequent access to staff, the receptionist whether too many things at this time, maybe you just casually say:
・ and visit the subjects completed the conversation, left the company, be sure to say hello to the receptionist, and ask his name, in order to be able to immediately call out the next time when they meet each other names.
the face of Secretary Skills: introduce yourself to the secretary and explained what he wanted.
example: I am a corporate sales × × Li Li, I would like to Manager Chen report on proposals for employee benefits matters, the trouble you to pass. Available to the Secretary a brief description of what he wanted, abstract words or some of the more esoteric technical terminology, so that the Clerk that your visit is very important. If you find a key person is unavailable or is in a meeting, you can follow these steps to deal with:
・ ask the Secretary of the name.
・ the business card or information, please visit the objects transmitted to the Secretary, at the same time to write on the cards then made a special trip to visit.
・ thanks to the Secretary and asked him to remind people about the key time for the next visit.
Secretary to convey your key people had come and handle the situation may occur:
・ Secretary of the key people you meet.
・ Secretary to convey the key sales people who want to know what is the purpose of visit?
At this point, the sales staff to allow the Secretary to convey some of the boss of interest, can cause some of the key people curious rhetoric. For example: I would like to report on how the general manager ○ ○ save taxes, increase personal security.
・ Secretary of the key persons turn replied that busy now, there is no empty. At this time, sales staff can be offered to other key persons for 30 minutes or require an appointment to meet next time.
・ Secretary of the sales staff turn answered to find a third party to contact. At this point, the business people to critical instructions on the grounds, met with a third party. You should confirm that the third party after the meeting has the power to decide whether the contract, if no power to sign, you can report to key stakeholders to discuss the results of the ground, and an appointment time to meet key people. meeting with key stakeholders
skills
close discourse skills: meetings with key people, you can use the steps close to the customer conversation skills.
leave after the end of the conversation skills:
・ taking the time to thank the other party talks;
・ remind the talks, each other may be preparing to review the issues, to prepare for the next times and then talks;
・ launch front, gently nodding to each other, facing the door gently buckle key persons, key stakeholders must not turn their backs close;
・ to the Secretary of Receptionist greeting.
Exercise ten: by guards, receptionists, secretaries of the standard sales words please prepare by guards,Discount UGG boots, receptionists, secretaries of the standard sales discourse.
guards or receptionists
sales sales discourse ①
words ②
Secretary:
sales discourse ①
Sales discourse ②
first met face to customers
1, immediately caught his attention
attention the association → → → interest → Compare products inspired desire → determined to purchase, a customer purchased the seven stages of psychology.
caused by customer's attention at the first stage.
in the classroom teacher may ask students to pay attention in class or order, can test immediately in the classroom to make students aware that the teacher clearly that students do not pay attention class, the teacher's tongue and a waste of time.
sales staff can not be modeled on the teacher asks potential customers pay attention to your words, you want to design their own ingenuity and unique way, causing the attention of potential customers, we are here to introduce potential customers attention caused by the five methods.
ingenuity ingenuity card business cards, to attract the attention of potential customers. Business cards handed out business cards on behalf of the people, business cards, and most people use if similar, then the card can not convey a special message that caused the attention of potential customers. Conversely, if your business card a unique design to convey a special message, will be able to rise to the attention of potential customers. You will also have the potential customers a special attention will be on your special attention and conversation. Is now a diverse, information-oriented society, due to advances in technology, you can at very low cost, rapid production of different styles, illustrated card. Therefore, you can visit for different objects, using different forms of business cards designed to immediately attract the first meeting of potential customers.
advice to our customers countless human brain store information, the vast majority of information you do not normally think of, and will not use that, but when someone asks you a question , your thought will immediately focus on this issue, the relevant information, ideas will be a sudden influx of brains, you will focus on the problem of thinking and express your views.
ask advice is to attract attention of potential customers a good way, especially if you have to find some business-related problems. When a customer to express their views, you can not only lead to customer's attention, but also understand the customer's ideas, on the other hand you meet potential clients who ask to be superior.
which quickly raised significant benefits that customers can get a good
Ji Gong Li is the modern continuity, therefore, quickly tell potential customers what he could gain significant benefits immediately, is caused by customer attention a good way.
to tell potential customers useful information
everyone what was happening around them, are very concerned and very aware that this is why the news programs has been to maintain the highest ratings. Therefore, you can collect some of the industry, the latest information about people or events, caused when the customer visits the attention of potential customers.
proposed to help solve the problems faced by potential customers
example, when customers of the copy of poor cost management increased year by year, you promised to help him solve the copy if management problems, the customer will pay attention to every word you said.
above the five methods, if you can properly use, I believe you will be more confident, immediately aroused the attention of the customer first met.
2, immediate access to his favor success dressed
When you visit a potential client, check to see if they wear is very important. So they like you and agree with you and they are the same type of people. How to wear it? And your customers is to dress as good.
to see you dressed in a customer's first goal, dressing appropriately, so that customers feel relaxed.
body language
believe it or not, the survey showed that more than half of the people recognized that walking is an important indicator of the other party. It can be seen walking to your self-confidence. You do not believe can go to department stores to see, do not mind walking a way that will let your salesperson offensive, because body language can express a trend, that is, whether you self-confidence, or whether infringement.
smile smile like a panacea can infect everyone around you. No one would have a frown all day long, people feel good locked brow,UGG bailey button, to greet people with a smile, so that others who have a happy mood, is the most likely to favor those who fight for others.
greeting greetings
determined in many ways. Also meet the environmental impact of your greeting. If you know the name and address of each other, it is better and better. If there are people who know him know you may wish to compliment the other two slightly.
handshake handshake to express your trust, confidence and ability. Of course, some people or some place is not suitable for shaking hands, but some people do not want to shake hands, so you should pay attention to, in order to avoid shaking hands with people who do not want embarrassing situation, you can keep on the right arm slightly bent side of the body. The time when the other hand, be prepared.
handshake is appropriate in most situations, but correctly grasp. Others take the time to understand you and shake hands, you can feel each other's attitude. attention to customer emotions
menstrual cycles, emotional, stress can affect a person's mood, think of your own, you will feel their emotions at a cyclical low or high tide. If the person is depressed mood, or has just finished his fire, and you may not be very suitable to do business, so you have to understand customer's state of mind, look for opportunities to meet others around the next time, quickly and politely leave out.
remember customer names and titles
Carnegie little time at home raising a group of rabbits, rabbits fed every day looking for grass to become his regular work day. Childhood, the family is not rich, he also took his mother to do other chores, so sometimes there is no sufficient time to find the rabbits like to eat the grass. Thus, Carnegie thought of a way: He invited the children to the nearby home to see the rabbit, to each child choose their favorite rabbit, and then use the child's name to the naming of these rabbits. Each child has their name on the rabbit, the day these kids will not wait to get the best grass for your rabbit the same name. The charm of the name is wonderful, everyone wants to be center of attention themselves, focus on their own name, just as valued him. Legend has such an intelligent baozhu, the city wants to repair his insurance to meet the guests Palace, but was rather the lack of material resources, smart baozhu came up with a good way: He sent instructions issued, who can provide something useful for the renovation of the castle, he put his name engraved on the entrance of the castle and the rock on the cylinder. Instructions issued soon, trees,UGG boots, flowers, rocks ... ... and so was a constant stream of donation. Learn the magic of the name, lets you do not work can get others cost a good impression, do not neglect it.
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